Cannabis continues to evolve as both a wellness resource and a creative catalyst. This conversation brings together artists, cultural leaders and medical voices to explore how cannabis shows up in their work, daily routines and communities. Instead of viewing it simply as a product, the discussion looks at cannabis as a supportive force that inspires creativity, informs well-being and shapes the culture around us. -- Participants: William Troutt — Medical Director, Trulieve Rob Mora — Director of Marketing, Timeless Chloe Tang — VIVA PHX Artist Moderator: Konya Lindsey — Executive Director of Marketing, Trulieve

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HOMELAND AND KRÈTO PRESENT... FROM HERE NOW, NOT NEW HERE Pop Up & Group Art Exhibition ‘From Here Now, Not New Here’ brings together a collective of brown and Indigenous artists, photographers, and creatives whose work reflects identity, memory, and the environments that raised us. From Navajo Nation to Mexico, from South Phoenix to the West Side, this show highlights the layers of culture that exist within the city, past and present. This isn’t a polished or distant interpretation. It’s real, lived experience. A space that honors those who have always been here, and those who came here and made it home. Alongside the exhibition, Homeland and Kreto will host a pop-up, with music, food, and community activation throughout the night. Artists: Chris Moon Isaac Torres Sentrock Gabriela Ledezma Liz Medrano Luis Ornelas Jessie Ponce Ray Ramirez Alfonso Fonseca General Plant Service Og.PHX Milan Bobinac Marcus Xavier Chormicle Elexus Lopez Alejandra K. Martinez J Valley Photobooth: Madewithalex Sounds by: Codeen Esteban Heresy Special performance by: NENAS (Yaritza) Food: Navajo Tacos by Chef Rene Andrade (Sonoran Roots) and Homeland

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ASUPROX is Arizona State University’s flagship music industry conference, a convergence of music, technology, innovation and business designed to bring people closer to what’s next in the industry and their careers. Hosted by the Popular Music program at ASU’s state-of-the-art facilities in Downtown Phoenix, ASUPROX brings together artists, creative leaders, entrepreneurs, technologists and industry decision-makers to explore how music is created, distributed, experienced and scaled in today’s rapidly evolving landscape. Formerly known as the Music Industry Career Conference (MICC), ASUPROX has grown into one of the region’s most influential creative arts gatherings. Built on the belief that proximity is power, ASUPROX connects emerging talent and established leaders to the ideas, tools and relationships shaping the future of music and creative expression.

GREATER PHOENIX ECONOMIC COUNCIL, VIVA PHX, & ASUPROX PRESENT... Phoenix Takes Flight: A New Way to City Saturday, April 18th 2026@ AE England BuildingDoors at 3:30PM / Panel at 4:00PMFREE From foundation to flight, this two-part conversation traces how Phoenix’s creative communities and economic momentum are coming together to shape a new model for intentional growth. Opening Remarks - 3:45pm Part 1: Culture at the Core 4pm-4:30pmPanel Conversation curated by VIVA PHX & ASUPROXDescription: Before growth, before development, there’s culture. This conversation looks at how Phoenix’s creative communities—artists, chefs, organizers, and venues—form the foundation that everything else is built on, and what it takes to protect and evolve that foundation. Steven Totten (Director of Marketing at Visit Phoenix) Saul Milan (Musician/Curator at Los Ésplifs/A.M.O.) David Vicente (Founder at Welcome to Arizona) Melody Lewis (Founder at Indigenous Community Collaborative) Moderated by Sara Anderson (Founder at Context) Part 2: A New Way to City430pm-5pmPanel conversation and campaign launch by Greater Phoenix Economic CouncilDescription: Phoenix is not following a traditional growth model—it’s defining its own path. This conversation explores the region’s momentum, highlighting how Phoenix is building something distinct by leveraging its unique mix of culture, innovation, and opportunity. This panel brings together creators, founders, and forward-thinkers to discuss how the region’s next chapter is being shaped—and what it means to grow with intention. Megan Greenwood (Founder at Greenwood Brewing) Alex Martin (Chef & Owner at Lom Wong) Dan Costello (Executive Vice President & Chief Business Officer at Phoenix Suns & Phoenix Mercury) Moderated by Maureen (Mo) Howell (Chief Operating Officer at GPEC) Q&A - 5pm-5:15pmEvent wrap - 5:30pm

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An Immersive Food + Art Experience at VIVA PHX 2026 COMEAL is an immersive storytelling food experience within Viva PHX that celebrates culinary culture, community, and memory. Four Arizona-based chefs and cultural storytellers guide this experience, inviting guests into a neighborhood-inspired journey shaped by the places where food and stories are shared. Led by Chef Antonio Padilla, the chefs will collaborate to create a 4-course menu. The food honors their journeys by celebrating lived experiences, ancestral knowledge, and the relationships formed through food. What’s Included: An immersive neighborhood experience Walk-through art activations and mini market Multi-course art + food–paired meal Craft cocktails inspired by each chef’s community Live chef talks, music, and storytelling moments woven throughout Experience Pillars: Commemorating Cuisines of Culture Conversation & Memory Neighborhoods Are Community Important Information: Tickets are required for entry and often sell out. Limit 2 RSVP per person. WHY THIS MATTERS COMEAL is rooted in how many of us first learned community: chasing the ice cream truck on bikes, at corner food stands, or gathered around a matriarch, tía or abuelita’s table where love was measured in portions and stories simmered with the food. It’s a neighborhood you can step into: an immersive experience inspired by mercados, family kitchens, backyard pop-ups, and local bars. Food as memory. Each dish and cocktail carries stories of migration, resilience, creativity, and care passed down through generations. More than a meal. Art, music, and live chef storytelling bring the experience to life, honoring those who nourished us and the moments that shaped us. A pause within VIVA PHX. Step away from the festival to gather in an intimate space designed for connection and reflection. Deeply Arizona. Four local chefs and cultural storytellers guide you through the communities that shape this plac This storytelling experience is curated by Dusk Market Matriarch Mixer by Indigenous Community Collaborative Uplifted by Chahachi Collaborations Alita by Chef Antonio Padilla Please note that photographs and footage will be taken throughout this event. Indigenous Community Collaborative LLC for marketing and publicity in our publications, on our website and in social media.

ASCETIC HOUSE & VIVA PHX PRESENT... OBLIQUE AXIS - SATURDAY STUDIO A: DESTRUCTION UNIT Kali Malone & Drew McDowall (duo, live) Rabit Bapari S280F Body of Light Corridos Ketamina Mondo Mundo Yellowcake Speedboat BLUE ROOM: Sueño Shocksite Myopia Sebastian Online VS Elusiva LOBBY: DJENTS

ASUPROX is Arizona State University’s flagship music industry conference, a convergence of music, technology, innovation and business designed to bring people closer to what’s next in the industry and their careers. Hosted by the Popular Music program at ASU’s state-of-the-art facilities in Downtown Phoenix, ASUPROX brings together artists, creative leaders, entrepreneurs, technologists and industry decision-makers to explore how music is created, distributed, experienced and scaled in today’s rapidly evolving landscape. Formerly known as the Music Industry Career Conference (MICC), ASUPROX has grown into one of the region’s most influential creative arts gatherings. Built on the belief that proximity is power, ASUPROX connects emerging talent and established leaders to the ideas, tools and relationships shaping the future of music and creative expression.

VIVA PHX presents... UNITED PLATES OF ARIZONA "A Celebration of Unity & Hospitality" Featuring: Chris Bianco, Rene Andrade, & James Piazza DJ sets from Fat Tony and Apetight -- Sunday, April 19th 2026 @ Roland's Market 2pm until Sell Out FREE ENTRY / Bring Money for Food & Drinks -- A rare culinary moment brings together three of the Valley’s most celebrated chefs — Chris Bianco, Rene Andrade, and James Piazza — for a one-day-only pop-up at Roland’s Market. Rooted in collaboration and community, this special event highlights the spirit of coming together through food. Each chef brings their own perspective and craft, creating a shared experience that reflects the diversity and strength of Arizona’s culinary scene. United Plates of Arizona is a celebration of unity and hospitality — a reminder of what can happen when creative voices align around a common table. Doors open at 2PM, with food available until sold out. Guests can enjoy drinks from the bar throughout the afternoon. Come early, stay awhile, and be part of something special.

COOPERATIVE FUTURES & VIVA PHX PRESENT... SURVIVING AI A variety show about our future with technology Hosted by Shane Mauss & Athena Aktipis -- Sunday, April 19th 2026 @ Valley Bar Doors at 7PM / Show at 7:30PM FREE 21+ -- The future is here, whether we like it or not. Self-driving cars. Talking robots. Self-replicating AIagents with their own missions and crypto wallets. Comedian Shane Mauss and author/professor Athena Aktipis host a variety show exploring ourwild AI-infused present through comedy, conversation, and live art. Digital artist Michael Straussgenerates visuals in real time and rapper Baba Brinkman goes head-to-head with an AI rapper -programmed by Harmon Leon - in an epic human vs. machine battle. Relationship scientist Thao Ha discusses the emergence of augmented intimacy, begging the question: Could dating an AI be better than dating a human? Are we in an inevitable AI apocalypse or is there a win-win future worth building with the machines? One night of comedy, music, and science to figure it out. April 19, Valley Bar.

ASCETIC HOUSE & VIVA PHX PRESENT... OBLIQUE AXIS - SUNDAY Featuring: Rib Cage Impiverno Omeed Norouzi Kem948 Common Defense High Castle C.O.N. Panpsych MUNEY PAIN Shannon Cornett TK Nicholson Speedboat + Secret Guests

SHOWS AT 4:30PM, 6PM, & 7:30PM Step inside the Dorrance DOME at Arizona Science Center as Garrison Jones & Friends bring the 360-degree canvas to life with an improvised, atmospheric electronic jazz soundtrack performed live to immersive visual journeys. This experience is produced by CONTEXT and is part of VIVA PHX.

VIVA PHX PRESENT.S.. Shut It Down: VIVA PHX Wrap Party -- Sunday, April 20th 2026 @ Sidewinder Doors at 7PM FREE 21+ -- Jack Daniel’s takes over Garfield’s neighborhood favorite Sidewinder to close out VIVA PHX 2026 with drinks, food, and celebration. One last night to bring it all together.